Ady Mitrani 

Usability Architect & Product Strategist

Expertise in Usability Engineering and User Experience Design mostly for expert users and complex systems spanning over 20 years.
Holds a BSc. in industrial engineering & Information Systems and an MBA in Healthcare Innovationmedical systems and innovation.
Ady was the Usability Lead at ICAP division in Philips-Haifa as FDA regulations became mandatory. In this position, she established and implemented the usability engineering processes for imaging systems as part of their FDA and EU submission. Ady also led design and successful submission and CT applications within the CT division at Philips. During the years she has collaborated with a number of additional startups and established manufacturers in both design and usability engineering submission to the FDA.
Ady is also a lecturer and mentor in the Global MBA program at Reichmen University, specializing in ideation and product realization in the entrepreneurship practicum.